Building and Automating a Media Tracking Reporting System
Improving operational efficiency and unlocking scalability.
Background
One Source Media Tracking monitors and reports on TV PSA advertisement performance for US non-profit organizations. Their reporting reveals audience demographics, viewing locations, and other performance metrics.
The company's specialized domain expertise, developed over 15+ years, drives their data transformation and reporting processes. However, before engaging Beyond Data Consulting, One Source relied on manual Excel-based workflows, creating three significant challenges:
Efficiency Issues: Data transformation and reporting was done manually, requiring up to 60 hours per month for TV PSA reporting alone.
Scalability Constraints: With 25+ clients, each project required proportional labor increases, preventing business expansion.
Data Fidelity Problems: The storage and transformation approach made it difficult to reproduce reports from previous months.
One Source hired Beyond Data Consulting to audit existing systems, design automated reporting infrastructure, and implement the solution.
Solution
Beyond Data Consulting designed and built a cloud automation system automating the entire data transformation and reporting workflow. The system enables One Source stakeholders to:
- Manage domain expertise requirements through Google Sheets configurations
- Onboard new clients via client project configuration files
Results
The implementation delivered measurable improvements:
- Internal Efficiency: Monthly reporting process reduced from ~60 labor hours to ~5.
- Reporting Quality: Full automation and historical data persistence reduced data quality issues to zero.
- Product Expansion: Streamlined operations enabled One Source to develop new data products for exclusive clients.
- Scalability: New client onboarding now requires minimal marginal effort, supporting business growth.
Technologies Used
What the Client Had to Say
“Ben was a consummate professional, but also fun and easy to work with. He was always available when needed and made time for extra questions – always going the extra mile for us. We not only gained a great deal of value, but learned quite a bit along the way. It was an absolute pleasure to work with Ben. The tools he has created for us will save us hours and hours of manpower on a daily basis.”
David Steiner
Founder and Principal at One Source Media Tracking
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